Episode 24 – Building brands, word play and learning about dyslexia while recording the podcast

In this episode of The Dyslexia Life Hacks Show, Matt is talking Jason Flinter. Since 1996 he has been working on building brands. Jason has self-diagnosed with dyslexia; you will hear during this podcast how he finds out more and more about what dyslexia and how is life and career has been positively shaped by it and we look into how things were different for his much younger sister.

Despite only having good grades in his art subjects, Jason got accepted onto university and studied graphic design. Having graduated in the 80s he found computers interesting and was ahead of the curve with learning how to do design on a computer. We talk at length of how important branding years and it is not what people initially think. Jason has a great love for wordplay that he uses when creating Brand taglines and he is also a keen songwriter and really enjoys the puzzles of how to make words into play with each other.

Also find out how being an African drum teacher helped Jason grows career.

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